If you prefer listening to Kanye or Frank Ocean on 180-gram vinyl instead of MP3s, you’re not alone:
People want this stuff on vinyl, and the labels aren’t delivering. ‘What you’re looking at today is more of a hole in the market,’ Sevier says. And bootleggers can get the job done cheaper than labels—they’re not paying royalties, for instance, and they don’t have to worry about promotion or PR. For legitimate businesses, Sevier says, ‘There’s a point of diminishing returns if you can only move 1,000 units.’