This summer, entrepreneurs, musicians, creators, journalists, marketers, managers, filmmakers, programmers, and music lovers of all kinds will gather in New York City for the 18th annual LAMC (Latin Alternative Music Conference).

The LAMC once again presents its series of relevant panels that address constantly-changing industries.

PANELISTS

Thursday, July 13th

Latin Music in the Digital Age: Where Do We Go from Here?

(Presented by Symphonic Distribution)

With music streaming recently eclipsing paid downloads for some artists, all eyes are on streaming for further growth in the Latin music business. This panel will address the landscape that lies ahead for all of us.

Jorge Brea (Symphonic Distribution) as moderator, Mauricio Ojeda (YouTube), Rocio Guerrero (Spotify), Marcos Juarez (Pandora), Ana Luisa Patiño (Altafonte), Ally-Jane Grossan (Bandcamp), and Jason Pascal (The Orchard)

Content is King: Latin Music in the Streaming TV and Film Era

More and more consumers are cutting the cord, and streaming series and movies have taken on a bigger role in the industry. This panel will explore how content creators are using Latin music in dynamic and expanded ways.

Michael Nieves (Sugaroo) as moderator, Angelica Garcia (ESPN), Josh Norek (Regalias Digitales), Rob Filomena (Industria Works), Yvonne Drazan (peermusic), and Luis Rivera (Music Choice)

Friday, July 14th

The Band and the Brand: Reaching Latinos Through Music

With brands seeking to connect with a wider audience and artists looking for a more direct way to reach fans (and create revenue), artist brand partnerships are on the up-and-up, especially in the Latin Alternative space.

Rudy Lopez Negrete (Earl Enterprises) as moderator, Jesus Gonzalez (FRUKT), Josh Rabinowitz (Townhouse/WPP), Manny Gonzalez (Moet Hennessy), John Reilly (Rogers & Cowan), Paul Greco (J. Walter Thompson), and Juan Torres (Fiat Chrysler Automobiles)

Another Brick in the Wall: Touring America in 2017

We will look at the issues facing Latin artists touring the U.S. – including immigration and visa issues in the age of Trump and the always present challenges of touring in the U.S. – making the numbers work, marketing, finding your audience, ticket sales, and touring opportunities.

Nadia Reiman (NPR’s Latino USA) as moderator, Alicia Zertuche (SXSW), Sean Striegel (Live Nation), Brian Chavez (Neon Desert Festival), “Uili Damage” Osuna (Festival Marvin), Eva Golinger Immigration Attorney), Jessica Reeves (Voto Latino), Ana Poluyan (ACMMA/Los Pericos Manager)

PERFORMERS

Tuesday, July 11th

SOBs – FOCUS ON VENEZUELA SHOWCASE

Apache / Akapellah / Los Mesoneros / Viniloversus / Elastic Bond / Rawayana

Wednesday, July 12th

CENTRAL PARK SUMMERSTAGE

Mon Laferte / Princess Nokia / ÌFÉ

HIGHLINE BALLROOM – SOUNDS FROM SPAIN SHOWCASE

Amaral / C. Tangana / Los Nastys / Nora Norman / Nunatak

Thursday, July 13th

SOBs – ACOUSTIC SHOWCASE

Alex Anwandter / Jesse Baez / Javiera Mena / ÌFÉ / Nora Norman /

Buyepongo / Beatrice Inferno / Síndrome Moscow

HIGHLINE BALLROOM – INDIE SHOWCASE

A.CHAL / Jesse Baez / Javiera Mena / Juan Ingaramo / Indios / Audri Nix

Friday, July 14th

BRIC CELEBRATE BROOKLYN! FESTIVAL AT PROSPECT PARK

Quantic / Tei Shi / Alex Anwandter

Saturday, July 15th:

CENTRAL PARK SUMMERSTAGE

Los Pericos / Chicano Batman / La Vida Bohème

In addition to the industry panels, networking opportunities, and trade show displays at the conference site, the LAMC also offers free concerts at iconic venues around the city.

Registration is currently $199 at www.LatinAlternative.com. Be sure to sign up soon! Walk-up registration will be $299.

Press Release provided by: LatinAlternative.com