BMI SHOWCASE at LAMC 2021 Features Performances By Alex Rose, Gustavo Laureano, Niña Dioz, Pehuenche and Vanessa Zamora (May 5)

BMI (Broadcast Music, Inc.) is thrilled to present the “BMI Showcase” during the 22nd annual Latin Alternative Music Conference (LAMC) on Wednesday, May 5th. The free virtual showcase will begin at 5:30PM ET and highlight performances by an eclectic group of songwriters including Alex Rose, Gustavo Laureano, Niña Dioz, Pehuenche and Vanessa Zamora. This year’s action-packed conference held May 4th-7th, will feature a variety of panels, Q&A’s, workshops and showcases.  For more information and to view the BMI Showcase on May 5th, go to latinalternative.com

From the islands of Puerto Rico to Mexico, this year’s group of performers will captivate listeners with their unique and rhythmic sounds that vary from hip-hop, trap and reggaetón to pop, alternative rock and indie. The BMI Showcase will feature Puerto Rican Latin trap and R&B sensation Alex Rose, genre-bending Puerto Rican singer/songwriter Gustavo Laureano, Mexican hip-hop MC Niña Dioz, Mexican pop rock singer/songwriter Pehuenche and Mexican pop songstress Vanessa Zamora.

“BMI has been a proud supporter of the LAMC for years and our efforts are aligned in elevating and providing a platform for our Latinx songwriting community,” said Jesus Gonzalez, BMI’s Vice President, Creative, Latin. “This year’s BMI Showcase will shine a spotlight on some of the brightest and most diverse emerging talent in Latin music and will give viewers an opportunity to hear a fusion of unique sounds blending elements of hip-hop, trap, rock, pop, alternative and reggaetón.”The free showcase begins at 5:35 p.m. ET.

For more information visit latinalternative.com and stay connected by following #BMILAMC on TwitterInstagram and Facebook.

Alex Rose is a Puerto Rican artist signed to WK Records. The singer/songwriter is known for his unique R&B and Latin trap sound. He broke out in 2016 with the songs “Orgasmo” and “Percocet” remix, that gained him notoriety and established his name as “La Nueva Voz del Trap” and “El Nuevo Rockstar.”

Gustavo Laureano is a renowned Puerto Rican singer/songwriter, producer and multi-instrumentalist. He is the lead singer of the band La Secta Allstar, who have amassed chart-topping success with their GRAMMY-nominated hit “La Locura Automática,” which reached number one in more than 13 countries. Passionate about music since childhood, Laureano released his first solo album Kingcallero in 2007, and in 2018 he released his second solo album titled Laberinto. This album is a unique melting pot of urban sounds that draw inspiration from cumbia, hip-hop, trap, rock, reggae and reggaeton. Laureano has also collaborated with the likes of John Z, YoFred, Wisin and Yandel, Eddie Dee and Ricky Martin, among others.

Niña Dioz is steadily breaking down barriers and building her profile as Latin hip-hop’s premiere queer female MC. The Mexican rapper gained attention with the release of her album ​Reyna​ in 2018, the success of her single “Tambalea” marked a new beginning for Dioz. That same year, she was featured as Billboard’s Latin Artist on the Rise. Dioz’s new album Amor, Locura y Otros Vicios, shows off her chameleon-like musical skills, traversing between perreo, Latin trap and R&B.

Pehuenche is a Mexican singer/songwriter whose unique sound is influenced by popular Mexican music and the rock, pop and folk sounds of the 60s and 90s. Pehuenche has performed at renowned music festivals including SXSW, Tecate Comuna, Festival Santa Lucía, Festival Rodante, Mexico Au Pied Du Courant in Canada and Machaca, among others. He has released an EP titled Vendaval and is currently working on his first studio album. 

Vanessa Zamora is a Mexican singer/songwriter, producer and multi-instrumentalist. Her music explores sides of pop, guided by eclectic and psychedelic sounds. Zamora’s latest release “Dejarnos Ir” has already amassed over 1.4 million views on YouTube. Her unique velvety voice paired with her onstage charisma makes it clear that she is a force to be reckoned with, and one of the most promising artists of her generation.                                                    

About BMI
Celebrating over 80 years of service to songwriters, composers, music publishers and businesses, Broadcast Music, Inc.® (BMI®) is a global leader in music rights management, serving as an advocate for the value of music. BMI represents the public performance rights in over 17 million musical works created and owned by more than 1.1 million songwriters, composers, and music publishers. The Company negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are performed in public. In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites, span all genres of music and are consistently among the most-performed hits of the year. For additional information and the latest BMI news, visit bmi.com, follow us on Twitter and Instagram @BMI or stay connected through Broadcast Music, Inc.‘s Facebook page. Sign up for BMI’s The Weekly™ and receive our e-newsletter every week to stay up to date on all things music.

About LAMC
The Latin Alternative Music Conference has been dubbed the “Sundance of Latin music”, it celebrates and supports forward thinking genres of Latin music. The LAMC has helped open paths for Latin music and culture. What was once alternative is now the mainstreamOver the last 22 years, the LAMC has championed Latin music and culture as a live summer conference and festival in the heart of NYC. Following the success of last June’s conference in its first ever virtual form (we had over 10,000 registrants and expect more than double that this year), we are once again hosting the conference virtually. This year it’s the week of Cinco de Mayo – May 4-7th, 2021.  Registration is once again free. The LAMC was one of the first music conferences to go digital and the first one in the Latin space. The LAMC 2021 will include four days of panels, workshops, showcases and networking with many of the creatives and executives moving the Latin music industry forward. www.latinalternative.com

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