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POM Wonderful Presents:The Greatest Movie Ever Sold

May 2, 2011 @ 8:00 pm - 10:00 pm

$11

Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock (Super Size Me) explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.

While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.

http://www.landmarktheatres.com/market/Chicago/Chicago_frameset.htm

Details

Date:
May 2, 2011
Time:
8:00 pm - 10:00 pm
Cost:
$11
Event Category:

Venue

Landmark Century Centre Cinema
2828 N. Clark
Chicago, IL United States

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