Grupo Niche is one of the world’s best known salsa and cumbia groups from Colombia and it enjoys great popularity throughout Latin America. It was formed in 1978 by Jairo Varela, who became producer, director, songwriter, vocalist and guiro player. Grupo Niche is known for both its vigorous, uptempo dance music as well as slower-paced romantic numbers.
Grupo Niche’s long standing popularity is evident from the fact that their ten records achieved gold and five records achieved platinum status. Apart from winning gold prizes for many years at the Barranquilla Carnival, their fame has not been restricted to Columbia but indeed has flourished on a global level.