Austin is currently in the midst of it’s most craziest week of the year, the annual South by Southwest festival of music and technology, which celebrates 26 years. According to the festival’s history section: “Austin’s eclectic music scene goes back to early in the city’s history (from Mexican, German and colonial origins) and encompasses a wide variety of music including country, folk, jazz, blues and rock. Central Austin boasts more original music nightclubs in a concentrated area than any other city in the world.” The multitude of artists performing can be overwhelming so we’ve put together a Gozamos must see list of showcases where you can find the hottest Latinos performances of the festival.

New Sound Movimiento March 13 at Karma Lounge 7:00pm

La Santa Cecilia, Piñata Protest, Gaby Moreno, The Copper Gamins, Churchwood, Hickoids and The Beaumonts

Austin’s New Sound Movimiento showcase is an excellent selection of Latin-Alternative music combined with a decent dose of rock and roll. La Santa Cecilia, from Los Angeles, has been on a roll after their recent signing to Universal. We even saw photos of them collaborating on new material with the legendary Elvis Costello! The Copper Gamins’ music is excellent in their interpretation of muddy/garage rock, with a lo-fi’s techniques always surrounding  their recordings. Gaby Moreno, who’s been successfully promoting her 2012 album “Postales” will also be present in the festival along with San Antonio’s very own Piñata Protest, whose music is a unique blend between Tejano and punk rock music. You can’t miss this showcase!  

Sounds of Spain March 14 at Brush Square Park, East Tent 1:00 p.m

Supersubmarina, Tulsa, I Am Dive, Pajaro, Track Dogs and Cuchillo 

We are lucky to have in SXSW 2013 Supersubmarina and Tulsa, two of the most outstanding bands in the prolific Spanish indie-rock scene. These six bands with different sounds and influences will show how foreign music genres like rock, country, psychedelia and folk are perceived in Spain, a country with a very interesting music legacy.

Sol Collective Presents  March 15 at Kenny Dorhman’s Backyard, 12:00 p.m

A Tribe Called Red, Los Rakas, Mandeep Sethi, Sonora, World Hood, Zuzuka Poderosa, Las Cafeteras, Chorizo Funk, Sapient, El Indio, and DLRN

Sol Collective brings to South by Southwest the groovy-latino rhythms, including surprising genres such as the Carioca Bass characteristic of the powerful interpreter Zuzuka Poderosa, the Panamanian hip-hop brought by Los Rakas and Las Cafeteras’ son jarocho style. Discovering new music and new genres…this is what SXSW is about right?

LALALATIN! SHOWCASE March 15 at Flamingo Cantina, 9:00 p.m

Liquits, Pamela Rodriguez, Gang Do Eletro, Agrupación Cariño, Bonde Do Role

Los Liquits is one of the most recommended Mexican bands confirmed in the festival, and as they have proved, they achieve in their concerts a surprising electric atmosphere. Besides, we’re looking forward to a full band performance (fingers crossed) from Peru’s divine Pamela Rodriguez who captured our hearts in New York during her acoustic performance at S.O.B.’s.

BARRIENTOS MEXICAN AMERICAN CULTURAL CENTER March 16 at the Emma S. Barrientos Mexican American Cultural Center, 4:00 p.m

KinkyDuina del MarSuns of Orpheus, Austin Sambas Brazilian Carnival, El TuleLos Bandidos CosmicosISA GT.

Kinky’s Latin-funky-disco textures are always the perfect addition to headline any festival as they undoubtedly will get a crowd crazy. If you add to Kinky’s save bet the Brazilian rock fusion style of Sons of Orpheus, you just get an amazing afternoon of Latin Alternative music. But wait, there’s more… Colombia’s Duina del Mar and ISA GT ! This showcase is sure to captivate new audiences.

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